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But his latest venture may be the most controversial here. As Germany continues to debate the legalization of prostitution a decade ago, Dreyer is promising to make it safer and reduce exploitation.
In he and his two brothers founded Kaufmich. They say it will improve the profession by creating a free market for independent prostitutes. Slim with tidy, close-cropped hair, Dreyer founded Germany's most popular hookup site, Poppen.
Although pimping and other related activities remain against the law, prostitution has been legal in Germany since This spring, the increasing visibility of large commercial brothels and a perceived if unproven uptick in street prostitution prompted a parliamentary call for a debate on tougher regulations. The expressed aim of proposed new rules for the industry is to protect sex workers. However, sex workers and their advocates say measures such as the introduction of ID cards for prostitutes would be counterproductive.
Critics say they could enable customers to blackmail single mothers frightened of losing their children, for example.
That's a little scary". With , active members logging in every week, nearly a million page views and more than , messages sent between users each day, Kaufmich. The company earns its revenue from membership fees and online advertisements, not facilitating transactions. The prostitution portal ranks among Germany's top websites and the top 10 of adult sites. Like an X-rated Facebook-meets-eBay, it offers sex workers direct access to thousands of customers, which makes operating independently from brothel owners or an illegal pimping service more financially viable, says a sex worker called Undine de Riviere.